Get A Grip Tour free essay sample

Aerosmith: Get a Grip Tour I recently had the pleasure of seeing this band play at New York Citys Madison Square Garden. These 40+ rockers have been banging out hits since the 70s. Age hasnt slowed these guys down at all. Aerosmith opened with one of their more recent songs, Eat the Rich, which got the crowd singing (or should I say shouting) in perfect unison. This was followed by one of their numerous classics, Toys in the Attic. Other songs that made the concert memorable were Draw the Line, Sweet Emotion, The Other Side, Love in an Elevator, Cryin,' and Janies Got a Gun. Although the majority of the aforementioned songs are off their last two albums, Aerosmith provides a good enough mix for both old and new fans. The only prop Aerosmith used was a white curtain wrapped around them for the opening. The lights did the rest during the show. We will write a custom essay sample on Get A Grip Tour or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The band definitely doesnt need any help at this stage in their career. Lead singer Steven Tylers on-stage antics during and in-between songs gave off so much energy that one could easily mistake him for a 20-year-old. The guitar chemistry between Joe Perry and Brad Witford was amazing in itself on tape, but the fact that it was phenomenal live, too was rare and unique. Both have progressed so much since the very first album, Perry with his inventive, emotional guitar solos and Witford with his strong, articulate rhythms. The balance between Joey Kramer (drums) and Tom Hamilton (bass) provided an outstanding basis for the rest of the band, but this was done in such a way that they stood out just as much as everyone else. This experienced rhythm section knew when to lay back and when to come right up to the forefront with everyone else. The end seemed to come too soon even though Aerosmith played for two hours straight. The encore opened and ended with classics. Dream On was the opener and Walk This Way finished the set off. Aerosmith was definitely one of the best concerts that I have ever seen, if not the best. . Review by N. P., New City, NY

Intellectual Development Ofyoung Children Essays - Child Development

Intellectual Development Ofyoung Children In two separate issues of Time magazine, the intellectual development of infants and preschoolers was analyzed with contrasting viewpoints regarding the development of their brains and the views regarding how best to encourage the cognitive abilities of these young children. In the earlier issue, dated February 3, 1997, the special report consisting of two articles titled Fertile Minds and The Day-Care Dilemma the theories of Jean Piagets cognitive-development are supported. In the latter issue, dated October 19, 1998, the special report titled How to Make a Better Student focused on refuting the theories supported in the earlier issue of this magazine. Understanding the influence of Piagets and others views on intellectual development of young children on the contrasting views of this topic and how it reflects contemporary opinions on how young children should be raised is the focus of this paper. Hopefully, these contrasting articles will provide a more holistic understanding of Pi agetian theory and its application to real-life situations. I. Children's Intellectual Development: Preoperations By the age of 3 and 4 years old, children have attained what Piaget called functions or preoperations that enable young children to perform a number of feats far beyond the capabilities of infants (Piaget, 1950). Infants concentrate on constructing a world of permanent objects. Once constructed, these objects will be known to exist even when they are no longer present to the infant's senses. Preschool children, in contrast, are constructing a world of qualities and properties that different objects share in common. They are beginning to identify and name colors, shapes, textures, density, and so on. At this stage, children are beginning to understand same and different as these terms refer to properties. At the same time, it is necessary to recognize that these classes are formed only on the basis of perceptual attributes such as color and form and not on the basis of any quantitative characteristics. Moreover, although children can name and identify members of different classes cow, dog, or car, they cannot as yet operate on these categories in a systematic way. That is to say they cannot logically add categories and recognize that cats, dogs, and cows are all animals. Nor can they logically multiply classes and appreciate that a cat is both a cat and an animal at the same time. In short, the one-many or quantitative dimension of classes escapes young children. Only when they have attained the concrete operations of childhood (age 6 to 7 years) will they begin to be able to coordinate sameness and difference and arrive at the notion of a unit that is basic to all quantitative thinking. A unit, for example the number 3, is at once like every other number in that it is a number but also different in that it is the only number that comes after 2 and before 4. Once children have a notion of a unit, they can engage in numerical as well as logical addition and multiplication (Gesell, 1949). The young child's limitation with respect to operating on classes is most evident when we ask them to define a word. Young children routinely define words by describing their functions; an apple is to eat; a bike is to ride. Only when they attain concrete operations at about the age of 6 or 7 years will they begin to define terms by nesting them in higher order classes, where an apple is a fruit, and a bike has wheels--you go places with it. Occasionally young children may define a word by placing it within a broader context, but this is often an anticipation of later intellectual achievement, not a true reflection of the young child's competence (Carey, 1989). In the Fertile Minds and The Day-Care Dilemma articles, neuroscientific evidence is used to comply with Piagetian theory of preoperational stages of development. The article describes in depth how the rapidly proliferating brain cells at birth make connections that shape a lifetime of experience. Thus, the author of this article points at that the first three to four years of development are critical and that there is an urgent need . . . for preschool programs designed to boost the brain power of youngsters (Nash, 1997, p.51) This

Akensides Justification for Imagination

Akensides Justification for Imagination Free Online Research Papers Mark Akenside begins his Pleasures of the Imagination (1744) with the remark: Oft have the laws of each poetic strain The critic-verse imploy’d; yet still unsung Lay this prime subject, though importing most A poet’s name. Addison before him may have addressed the imagination in his work of the same name, yet the above comment reveals that there was something left ‘still unsung’ within this ‘prime subject’ for Akenside, a ‘poet’ himself. I believe that what Akenside believed still ‘unsung’ was the idea that imagination is used every day by men in all value judgements. Akenside strove to justify his emphasis on the importance of the imagination and all its faculties. How Akenside achieves this is through a step by step argument culminating in implicating a larger role for imagination within any conception of aesthetics or philosophy; although the term ‘aesthetics’ is strictly anachronistic and was not in use in Akenside’s time, it seems to be the focus of much of Akenside’s poetry. As Robin Dix states in the introduction to his edition of Akenside’s poetical works, ‘The key to appreciating its artistic and intellectual unity lies in the recognition that it is primarily concerned with what would now be called aesthetics’ (19). Initially, Akenside begins his argument by outlining the way imagination reacts to physical stimuli. In Book I 109-138 Akenside describes in eloquent terms how our response to nature attunes ‘the finer organs of the mind’ (15, Reader) and stimulates our imaginations, causing us to smile and ‘sink to divine repose’. The perception of the beauty of nature, for Akenside describes nature’s beauty through extremely visual language, is the incentive for the imagination to work in us. This visual language is exemplified in Book I: But not alike to every mortal eye Is this great scene unveil’d. For since the claims Of social life, to different labours urge The active powers of man; with wise intent The hand of nature on peculiar minds Imprints a different byass, and to each Decrees its province in the common toil (14, Reader). This discusses the concept that not all men’s imaginations are equal in their associative powers; the exercise of each man’s mind is different according to the divided attentions each man’s ‘social life’ requires. The line ‘Whoe’er thou art, whom these delights can touch’ (16, Reader) indicates the universality of the use of the imagination; should Akenside justify that imagination is duly important to daily life it will have implications for all men. This in itself is a justification for the use of imagination; it is a tool of liberation, proving that all men are equal in their capacity to enjoy nature’s bounties as described in lines 109-138 (15-16, Reader). The ordaining of the eye for perceiving the beauty of God’s work is further considered here in the text: Nor ever yet The melting rainbow’s vernal-tinctur’d hues To me have shone so pleasing, as when first The hand of science pointed out the path In which the sun-beams gleaming from the west Fall on the watry cloud (41, Reader). This introduces two concepts important for Akenside’s argument. The first of these two ideas is that the perception of nature creates a sense of pleasure in us. The very fact that looking at a rainbow may cause us to praise the God that made it, and to rejoice that we are alive, is essential in later argument by Akenside to argue that all men must disseminate this pleasure throughout the world to come closer to that which is divine. This emulates the actions of God, as he ‘spread around him that primaeval joy/ Which filled himself’ (49, Reader). This pleasure is part of our ‘passions’ in the poem; the ‘passions’ encompass both feelings of pleasure and pain. From lines 157 onwards in Book II Akenside seeks to justify the consequence of the passions on our capacity to realize the aesthetic. Akenside remarks, ‘From passion’s power alone our nature holds/ Essential pleasure’ (43, Reader) and explains that passion is the oil that keeps the ‘fine machine’ of our bodies ‘polished’. This justifies why passion is important to us, and if it attunes our body, and keeps our bodies ‘polished’, then a pursuit of that which causes passion is also justified, as Steve Clark remarks, there is a ‘synthesis between the two preceding faculties [pleasure and passion]’ (135). However, Akenside asserts the idea that ‘passion’ includes negative feelings too, such as ‘softening sorrow’ (47, Reader), yet we are admonished for focussing on the negative side of the passions, as this is counter-productive for Akenside. God reproves Harmodius for concentrating upon his sorrow, a negative passion; instead he wishes mankind to focus upon using the negative passions to compel a crusade for the dissemination of the positive passions, pleasure. This will allow one to ‘climb the ascent of being, and approach/For ever nearer to the life divine’ (51, Reader). Akenside has justified our pursuit of pleasure in this way; it becomes a way for us to reach the divine: ‘to exalt/ His generous aim to all diviner deeds’ (17, Reader). However, now I discuss the second concept linked to the rainbow passage: that the pleasure created in us when we look at the rainbow is the result of a combination of ‘Three sister-graces†¦the sublime, the wonderful, the fair’ (17, Reader). These categories, while widely recognised as taken from Addison’s work and re-titled, are deployed differently by Akenside than by Addison due to Akenside’s heightened view of the imagination. All of these three concepts are taken from the perception of nature, and they are a source of passion, as described in this passage: What, when to raise the meditated scene, The flame of passion, through the struggling soul Deep-kindled, shows across that sudden blaze The object of its rapture, vast of size, With fiercer colours and a night of shade? (42, Reader). This object of rapture, ‘vast of size’, is a definition of what the sublime is for Akenside. The sublime is thought of as something that cannot be possessed by the mind, because it is too vast; rather it is something that compels us ‘to exalt/His generous aim to all diviner deeds’ (17, Reader), which is again tied in to how Akenside thinks of pleasure as a way to reach the divine. These three types of beauty are also themselves innately divine, as Akenside proceeds to discuss. He links beauty with truth and good concretely in the passage I.372-76, indicating a kind of mutual relationship between the three: Thus was beauty sent from heaven, The lovely ministress of truth and good In this dark world: for truth and good are one, And beauty lives within them, and they in her, With like participation (26, Reader). The passage employs the imagery of the divine, and one is drawn to think of the Virgin Mary with mention of ‘the lovely ministress of truth and good’, and perhaps when regarding the relationship between truth, good and beauty an allusion to the Holy Trinity is meant, as Dix comments (21). This is one of the main justifications for Akenside’s view of beauty: because beauty is present in nature, and nature is the truth, it is also divine (good). In Book II lines 97-108 this argument also appears where beauty, truth and good are again bonded: the concept that ‘the beams of truth/More welcome touch his [man’s] understanding’s eye’ (II. 100-101), or the idea that truth is beauty is emphasised. Furthermore, this is also reiterated by the way the whole poem itself is constructed: the poetry is imaginative and full of expression (beauty), yet uses reason (truth) therefore indicating the ‘good’. Steve Clark comments that in Samuel Johnson’s review of Akenside, he notes The Pleasures of the Imagination ‘prompts not sensual indolence but mental exertion’ (132). This shows that Akenside seeks to make us think philosophically about imagination’s place in our lives, forcing us to recognise how imagination can be linked with the already exalted reason of John Locke before him. Moreover, the idea that these three ideas of truth, beauty and good are bonded together is precipitated in a passage that then seeks to justify the importance of the imagination to this trinity: But beyond This energy of truth, whose dictates bind Assenting reason, the benignant sire, To deck the honour’d paths of just and good, Has added bright imagination’s rays (32, Reader). Akenside introduces the idea that imagination is an aid to the ‘just and good’, put in place by the ‘benignant sire’, which we take to be a divine figure, divinely ordaining imagination. What is also important to note is the elevation of imagination through the description of it as a beam of light, a device with which, until Akenside’s point in time, reason has more often been associated. It seems here that Akenside seeks to justify imagination as a tool to some extent by placing it next to reason. Furthermore, imagination is a tool for furthering the usefulness of the three great concepts, ‘the sublime, the wonderful, the fair’. As Akenside outlines in Book III, the aesthetic responses we have to the world all involve the use of the imagination which essentially lead us to strive toward a more divine existence. This is achieved through the idea that imagination has the power to recall images and stir our emotions again as they did when we perceived them. This is illustrated through this passage: Such is the secret union, when we feel A song, a flower, a name, at once restore Those long connected scenes where first they mov’d The attention (84-85 Reader). Affirming the idea that such images ‘a song, a flower, a name’, when recalled, can enable us to compare those perceptions which brought us pain or pleasure, this comparison can then allow us to strive toward what will being us pleasure. This pleasure has previously been discussed as the result of beauty, truth, and good. The conception, or image of beauty which moves our passions to appreciate God and to compel us toward the divine and the dissemination of pleasure to others, is recalled here in this passage: That not in humble nor in brief delight, Not in the fading echoes of renown, Power’s purple robes, nor pleasure’s flowery lap, The soul should find enjoyment: but from these Turning disdainful to an equal good, Through all the ascent of things inlarge her view, Till every bound at length should disappear, And infinite perfection close the scene (19-20, Reader). What is notable, is the fact that pleasure is not a reward unto itself; it is in fact the endeavour to turn the ‘disdainful to an equal good’ which is the main point of Akenside’s argument for the pleasures of the imagination’s importance. It is the ‘ascent’ that the soul shall strive towards, and in return it will be blessed by God, which is where ‘the soul should find enjoyment’. What is interesting about this concept is that George Reuben Potter has written an article called ‘Mark Akenside, Prophet of Evolution’ stating that Akenside predicted the Darwinian theory of evolution because of this idea of ‘ascension’ and perfecting oneself. He states that Akenside ‘should have his small niche at the hall of fame in whose center [sic] is the figure of Charles Darwin’ (64). This recognition of Akenside’s forward thinking is useful because it confirms my argument that Akenside was innovative in justifying the idea that imagination is used every day in value judgements, in this case to pursue an ‘infinite perfection’ of mankind. In addition, Steve Clark agrees too that Akenside argues that ‘man has been â€Å"ordain’d† not to acquiesce in but to go beyond â€Å"the limits of his frame†Ã¢â‚¬â„¢ (151). This idea, that we are more than the sum of our parts, that we are almost able to transcend our humble attachment to the world of experience through transforming what we experience, is incredibly positive; and given the huge revolution in thought that was the Enlightenment, this was only the beginning. In addition, I believe that not only does Akenside succeed in justifying that imagination has an important part to play in our everyday aesthetic judgements, but he also succeeds in convincing us that mankind has an optimistic part to play in the aesthetic role of our world. The idea that we can evolve towards a higher plain of existence is comforting, but the idea that we can all reach this by improving ourselves through utilising the pleasures of the imagination that we all possess is liberating. In all, Akenside opens the door wider than ever before for discussion on the mind and aesthetics, eventually leading to what would be called Romantic thought. However, Akenside’s huge emphasis upon pursuing the divine may become problematic later in the Enlightenment era when doubt is cast upon justifying God’s existence through the argument of intelligent design, as exemplified by David Hume’s work An Enquiry Concerning Human Understanding (1748), since all of the justification for striving toward a better self in Akenside’s poetry includes some sort of ‘divine’ reward. Yet as a work, Akenside’s Pleasures of the Imagination is entirely cohesive argument for 1744, and any reader today, even if we were to doubt his final justification of divine ordainment, would take pleasure from imagining the allegorical devices Akenside evokes. Bibliography Akenside, Mark. The Pleasures of the Imagination (1744). Course Reader. University of Edinburgh, 2006. Clark, Steve. ‘†To Bless the Lab’ring Mind†: Akenside’s The Pleasures of the Imagination.’ Mark Akenside, A Reassessment. Ed. Robin Dix. London: Associated University Presses, 2000. Dix, Robin, ed. The Poetical Works of Mark Akenside. London: Associated University Presses, 1996. Kallich, Martin. ‘The Association of Ideas and Akenside’s Pleasures of the Imagination’. Modern Language Notes. 62.3 (1947): 166-173. Potter, George Reuben. ‘Mark Akenside, Prophet of Evolution.’ Modern Philology. 24.1 (1926): 55-64. Research Papers on Akenside's Justification for ImaginationMind TravelComparison: Letter from Birmingham and CritoQuebec and CanadaAnalysis Of A Cosmetics AdvertisementAssess the importance of Nationalism 1815-1850 EuropePETSTEL analysis of IndiaMarketing of Lifeboy Soap A Unilever ProductRelationship between Media Coverage and Social andHonest Iagos Truth through DeceptionAppeasement Policy Towards the Outbreak of World War 2

Jussive (Clauses) Definition and Examples

Jussive (Clauses) Definition and Examples A jussive is a type of clause (or a form of a verb) that expresses an order or command. In Semantics (1977), John Lyons notes that the term imperative sentence is often employed by other writers in the broader sense that we have given here to jussive sentence; and this can lead to confusion. Etymology: from the Latin, command Example Jussives include not only imperatives, as narrowly defined, but also related non-imperative clauses, including some in subjunctive mood: Be sensible.You be quiet.Everybody listen.Lets forget it.Heaven help us.It is important that he keep this a secret. The term jussive is, however, used to some extent as a syntactic label, and in this use would not include commands expressed as straight declaratives, e.g. You will do what I say. In popular grammars, where the term is not used, such structures would be dealt with under an expanded imperative label and under subjunctives. (Sylvia Chalker and Edmund Weiner, Oxford Dictionary of English Grammar. Oxford University Press, 1994) Commentary Jussive: A term sometimes used in the grammatical analysis of verbs, to refer to a type of mood often equated with an imperative (leave!), but in some languages needing to be distinguished from it. For example, in Amharic, a jussive paradigm is used for wishes (May God give you strength), greetings, and certain other contexts, and this is formally distinct from the imperative. (David Crystal, A Dictionary of Linguistics and Phonetics, 4th ed. Blackwell, 1997)Imperatives constitute a subclass of a somewhat larger class of jussive clauses. . . . Non-imperative jussives include main clauses like The devil take the hindmost, God save the queen, So be it, and subordinate clauses like [It is essential] that he accompany her, [I insist] that they not be told. The construction exemplified here is productive only in subordinate clauses: the main clauses are virtually restricted to fixed expressions or formulae. Like imperatives they have a base form as first verb... A number of other relative ly minor main clause constructions might be included in the jussive category: May you be forgiven!, If that is what the premier intends, let him say so, and so on. (Rodney Huddleston, English Grammar: An Outline. Cambridge University Press, 1988) [John] Lyons [Semantics, 1977: 747] argues that the imperative can only be, strictly, second person, and never third person (or first person). This may, however, be no more than a terminological issue, since first and third person imperatives are often simply called jussives. Bybee (1985: 171) suggests that where there is a full set of person-number forms the term optative is used, but this is not entirely suitable in view of the fact that the term is used traditionally for the optative mood in Classical Greek (8.2.2)...  The term Jussive (plus Imperative) is preferred here. (F. R. Palmer, Mood and Modality, 2nd ed. Cambridge University Press, 2001)

Soot Essay Example | Topics and Well Written Essays - 750 words

Soot - Essay Example The hydrocarbon fuel molecular constitution is associated with a six carbon atom types which might be obtained, for complex hydrocarbon mixtures, such as, transportation fuels, from the proton nuclear magnetic resonance (HNMR) measurements. Soot derived from ethanol, benzene, and acetylene have dissimilar reactivity and structural order. Soot is usually produced by combusting engines, flickering candle lights, and campfires. The process of soot formation is actually very challenging to comprehend and describe. However, with regard to the demand of for much lower particulate emissions an in depth understanding is absolutely necessary. Most types of combustion systems emit particles into the atmosphere that are a major hazard because of their toxicity to the human health, especially the cardiovascular and respiratory systems. The smaller particles less 100nm in size are regarded as the most hazardous. This is because they can penetrate deep into the lungs. The proposed project aims to determine the theory of formation, structure of (via image analysis) and impact of soot, as well as assess the differences between optical and electron microscopy. Soot comprises of agglomerates with a diameter of up to several hundred nanometers. They are made of fine structures that comprise of spherical primary molecules. Soot formation commences with the pyrolysis of fuel molecules along the formation of polcyclic aromatic hydrocarbons (Vander Wal & Tomasek, 2004). The most crucial precursor in the formation of higher hydrocarbons is acetylene (C2H2). Ladommatos and Balachndran (2011) assert that the molecular structure of various hydrocarbons influence soot formation. Gulder (2007) adds that the fuel structure also impact on the soot structure. Vander Wal and Tomasek (2004) showed that the soot particles that are generated by ethanol, benzene, and acetylene have different reactivity and structural order. Soot derived

Research Project, Focus, Type Essay Example | Topics and Well Written Essays - 500 words

Research Project, Focus, Type - Essay Example An entrepreneur could not commence a new venture or expand an existing business without accurate and updated information. Nonetheless, the pertinent information about the chosen country, economy, political conditions, laws and regulations, environment, technology, demographics, psychographics, behavioral, cultural and social factors, competitors and market potential is obtained through secondary and primary research. For instance, this marketing research and data collection should be considered as a useful project, because it becomes essential for survival, growth and sustainability of a business entity. The marketers than analyse this information and use for innovation, branding and differentiation. The information garnered will be analyzed and evaluated to develop certain alternatives and policies that could benefit the restaurant as a whole. For instance, the research project will help identifying new business opportunities followed by gaps in market. This would later benefit in expansion and betterment. In addition, the research will study societal changes, purchasing power and consumption trends after which we could improve our existing marketing and advertising campaigns, internal display and food products. The research will include primary (through surveys, focus groups and interviews) and secondary (available online published articles, journals, reviews, reports etc.) information. In addition, it would be comprehensive and descriptive in nature because the researcher will cover all major marketing related issues and points. The economic recession has resulted in massive unemployment and decline in consumer purchasing power (real incomes); therefore, customers demand high quality food products at reasonably lower prices. In other words, price factor will now play the most important role in success and prosperity of the restaurant in tough economic conditions. The literature would be gathered initially through secondary research because it is easily available and cheaper than primary (first hand) information. Websites, online databases, digital communities (Face Book, twitter, my space etc) and web logs may provide sufficient literature that could be used as a starting point. Any weaknesses and irrelevance will then be removed through collection of primary data.

Coca Cola Essay Example for Free

Coca Cola Essay Organizations need to change and adopt dynamic survival strategies to stay alive in uncertain political, social and economic environment (Hiatt and Creasy, 2003). All environmental factors present in the nature experience change on continuous basis. Human nature resists change, so managing that resistance requires well planned change management strategies. A structured approach to transfer organization, its people and processes from current state to a desired future state is called change management. This process gives employees the ability to accept changes in the existing environment of the business. Change can be of different type for example, change in technology, operations or strategies etc. company needs to implement individual strategies to cope with each type of change. Coca Cola Corporation is among one of the oldest corporations of the world. It has gone through many internal and external changes since it has been in existence. The company has used techniques of change management in order to survive from the consequences of those events. Coca Cola is a type of company that requires making changes in its products and business strategies according to the consumer expectations and external environment. Here in this study we would quote different examples from coca cola corporation’s history and will examine that what were the triggering events for opting the change and what strategies the company developed and implemented in order to successfully going through the transitioning process. Coca Cola is a type of company that requires making changes in its products and business strategies according to the consumer expectations and external environment. Here in this study we would quote different examples from coca cola corporation’s history and will examine that what were the triggering events for opting the change and what strategies the company developed and implemented in order to successfully going through the transitioning process. It is a well known fact that Coca Cola Corporation is an entrepreneurial venture started by one person who bought the formula from another firm and laid foundations of that beverages manufacturing firm. Current structure of the coca cola company is simple with minimal labor and management division. New system that can be adopted by the company may be the â€Å"machine bureaucracy† which has been defined as an organization with clearly defined hierarchy, well defined area of operations, standard operating procedures, proper rules and regulations, well division of labor, formal relationships among the member of organization, centralized decision making, technical competence and standardization of work. The company has faced a lot of external changes, for example in world war II, the company was able to manage its existing position at that time and also entered in many new markets and discovered new niches. The company established 64 plants across the world to supply drinks to the troops (Coca Cola Company, 2006-2011). The company also provided free drinks to soldiers which were the part of its strategy to become a patriotic symbol for the people of the country. Also it boosted the sales, so the company achieved two objectives by carefully planning to respond to that external environmental change. The plants developed by the company in war era helped its expansion after the war. The recent change management at coca cola is directed towards the intrinsic values and motivations of the employees and can be referred to as ‘employee engagement’. The change management process, together with internal branding programs is expected to bring about ideal behaviors in employees, which would align the operations of coca cola worldwide, and bring about efficiency throughout coca cola across all its business segments. Coca Cola Company can use two change management tools to make sure that all people who are required to be the part of change management process. These tools are Force Field analysis and AKADAR model. Force field analysis is a technique developed by Kurt Lewin to scrutinize the forces that are causing an opposition to change process (Bass, 2009). By doing Force Field Analysis, Coca Cola Company will be able to induct people who are in need of appropriate training. Another useful tool is AKADAR model which stands for Awareness, Desire, Knowledge, Ability and Reinforcement. Through AKDAR model, firm creates awareness about the need of change, generate desire in the people to help in transitioning process, give knowledge to the people that how they can help the change process, develop an ability in the people to go through the change and provide them with continuous reinforcement to withstand the change (CMLR, 2011). Coca cola hopes to bring about a thoroughly integrated system of communications, and focus on creating brand relationships with their employees. This would enhance the operations of Coca cola, as an integrated approach would mean all employees believe in engaging fully in the values, and this would become an inherent part of the employees at a personal level. For this purpose, employee engagement surveys are conducted twice every year for all the coca cola associates, which serve to highlight the areas where action is required, and further actions and implementations can henceforth be executed. Employee engagement is very significant to all segments of operations at coca-cola and has translated into performance in areas where employee engagement is higher. For coca-cola, an engaged workforce means: A more committed workforce Employee performance aligned with organizational objectives Employees have a clear idea of what is expected of them and what are the deliverables Customer experience focuses an inherent part of employees’ values, who strives to provide a better experience to the customers. Customer focus was identified as a central tenant of the multi-year engagement strategy to be implemented in 2011(Gee, 2011) Change in inevitable. Therefore, the focus should not be on avoiding change, rather bringing about a smooth transition towards the new change by communication about the change, and ensuring all parties of the change that it is for the best of all those involved. To successfully implement organizational change of any nature, a specific regards to organizational structure, design, culture, management and leadership is required to see whether the change would make a best fit with the organizational goals and objectives. To conclude, it may be said that communication can be a key element to successful change management. Communicate the changes to the employees, tell them why the change was inevitable and how they will benefit from the change. The management should itself adopt a positive attitude towards the change so that employees can follow their lead and welcome the change. Coca-cola as a company has a heritage of embracing change rather than resist it and it should translate into their future endeavors towards change management to ensure that the organization is best poised to market and environmental conditions.